Doris Ke (刀姐) is a leading force at the intersection of Chinese and global marketing. With a community of over 2 million followers in China, she is recognized as a top influencer and thought leader for her incisive analysis of China’s consumer landscape.
Her expertise is rooted in a proven track record at world-class companies: crafting brand strategies at Unilever, shaping luxury narratives at Michael Kors, and gaining an insider’s view of the digital ecosystem at Alibaba.
Today, she channels this deep experience into Digipont, the strategic think tank and network she founded. Digipont serves as a critical growth engine for the world’s top brands, offering CMO summits, specialized workshops, and brand consulting services designed to bridge the East-West business divide.
Her mission is singular: to provide the strategic intelligence and connections that drive tangible business growth, helping international brands win in China and Chinese brands scale globally.
She is the host of a renowned marketing podcast “温柔一刀 Sharp & Tender” and a trusted advisor to executives seeking to navigate the future of global commerce.

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Landing in China with Doris Ke
Strategy for the Market. Insight for the Journey.P&G’s 7,000 Layoffs: The Fall of Giants, and the Rise of Many Lululemons At first glance, P&G’s announcement to lay off 7,000 employees might look like a giant losing steam.…
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